Disney and TikTok Turn Fan Edits Into an Official Streaming Strategy
Disney and TikTok’s short-form content deal turns fan-made energy into official streaming strategy, bringing creator videos into Disney+.
Disney and TikTok’s short-form content deal turns fan-made energy into official streaming strategy, bringing creator videos into Disney+.
TikTok and iHeartRadio’s Alex Warren premiere shows how music marketing is becoming platform programming with fan participation built in.
