Instagram’s Creator Updates Are Making the Profile Feel Like a Dashboard
Instagram’s newer creator tools point toward a feed where the profile is less scrapbook and more command centre for attention.
Instagram’s newer creator tools point toward a feed where the profile is less scrapbook and more command centre for attention.
AI influencers are becoming harder to spot, forcing platforms and audiences to rethink trust, disclosure and what counts as a real persona.
At Cannes Lions 2026, creators were not background talent. They were positioned as cultural operators brands now need to court directly.
Meta’s AI-powered Creator Studio revival suggests platforms want to manage not just posts, but creator strategy, replies and audience attention.
As AI-generated content floods feeds, users increasingly want something simple: a way to filter the synthetic stuff before it eats the vibe.
TikTok’s Cannes Lions push shows creator culture becoming formal business infrastructure, complete with panels, partners and festival credentials.
