Digitas Saying AI Won’t Save Advertising Is the Smartest AI Take at the Party
Digitas’ Cannes conversation cuts through AI hype by arguing that advertising still needs strategy, people and creator fluency.
Digitas’ Cannes conversation cuts through AI hype by arguing that advertising still needs strategy, people and creator fluency.
The Academy’s AI eligibility rules arrive as Hollywood, Cannes and creators ask what human creativity is worth in an automated culture.
AI is no longer just a product story. With major companies cutting jobs while investing in automation, the future of work debate is getting real.
Meta’s AI-powered Creator Studio revival suggests platforms want to manage not just posts, but creator strategy, replies and audience attention.
In the AI clip era, celebrity gossip needs better receipts. Fake videos, synthetic ads and repost culture make verification non-negotiable.
Cannes Lions 2026 pushed back on pure AI hype, reminding brands that automation can help but taste still does the hard work.
