Coca-Cola’s Agency Search Puts Creators and Retail Media on the Same Brief
Coca-Cola's agency review is looking for creator, retail-media and measurement expertise, showing how the modern brand brief keeps expanding.
Coca-Cola's agency review is looking for creator, retail-media and measurement expertise, showing how the modern brand brief keeps expanding.
Google’s AI ad labels make transparency part of everyday browsing, but the real test is whether users actually notice them in the feed this month.
TikTok’s Creator AI Search shows how influencer discovery is becoming a machine-assisted brand system, not just a vibes-based scroll for agencies.
The Price of Milk uses a familiar ad-world phrase as a doorway into pop-culture nonfiction and the business behind everyday icons.
Digitas’ Cannes conversation cuts through AI hype by arguing that advertising still needs strategy, people and creator fluency.
Cannes Lions 2026 pushed back on pure AI hype, reminding brands that automation can help but taste still does the hard work.
