Coca-Cola’s Agency Search Puts Creators and Retail Media on the Same Brief
Coca-Cola's agency review is looking for creator, retail-media and measurement expertise, showing how the modern brand brief keeps expanding.
Viral campaigns, brand collaborations, celebrity partnerships, product drops, marketing stunts, and the business side of pop culture.
Coca-Cola's agency review is looking for creator, retail-media and measurement expertise, showing how the modern brand brief keeps expanding.
Disney and TikTok’s short-form content deal turns fan-made energy into official streaming strategy, bringing creator videos into Disney+.
TikTok and iHeartRadio’s Alex Warren premiere shows how music marketing is becoming platform programming with fan participation built in.
TikTok Symphony Agent shows how brand teams are being nudged toward AI-assisted creative workflows built for the feed.
Meta’s planned Edits AI assistant shows how creator tools are becoming performance coaches, not just places to cut video for Instagram this year.
TikTok’s Creator AI Search shows how influencer discovery is becoming a machine-assisted brand system, not just a vibes-based scroll for agencies.
Digitas’ Cannes conversation cuts through AI hype by arguing that advertising still needs strategy, people and creator fluency.
Rolling Stone Canada’s SiriusXM channel shows music media brands looking beyond articles toward always-on cultural audio and discovery.
Google, Meta and Cannes Lions show where brand marketing is heading next: AI-powered ads, creator partnerships and a renewed focus on trust.
Adobe’s expanded Cannes Lions creator push shows how creative software brands now compete for influence as much as utility.
