Digitas Saying AI Won’t Save Advertising Is the Smartest AI Take at the Party
Digitas’ Cannes conversation cuts through AI hype by arguing that advertising still needs strategy, people and creator fluency.
Digitas’ Cannes conversation cuts through AI hype by arguing that advertising still needs strategy, people and creator fluency.
Crocs leaning into microdramas turns short-form storytelling into a brand move and proves 2026 marketing has entered its soap era.
Google, Meta and Cannes Lions show where brand marketing is heading next: AI-powered ads, creator partnerships and a renewed focus on trust.
Adobe’s expanded Cannes Lions creator push shows how creative software brands now compete for influence as much as utility.
Today’s culture board runs from BET Awards wins to creator-economy power plays, with streaming and gaming still setting the summer pace.
At Cannes Lions 2026, creators were not background talent. They were positioned as cultural operators brands now need to court directly.
