Digitas Saying AI Won’t Save Advertising Is the Smartest AI Take at the Party
Digitas’ Cannes conversation cuts through AI hype by arguing that advertising still needs strategy, people and creator fluency.
Digitas’ Cannes conversation cuts through AI hype by arguing that advertising still needs strategy, people and creator fluency.
Brands are increasingly acting like studios, building entertainment that wants to be watched first and recognized as marketing second.
